Yaffé Fusion Art

Contact Details for Yaffé Fusion Art

About Yaffé Fusion Art

‘Fusion Art’ portraits, devised by Paul Yaffé in 1999, uniquely combine photographic images, digital enhancement and artistic design work. Also, where appropriate, these portraits may be embellished with Swarovski ‘sparkles’, gold leaf, or metal studs etc.

Since devising ‘Fusion Art’ in 1999, his work continues to be enhanced by the interpretation of his photographic images by his skilled artists. His layered artwork is a combination of thought processes beginning with the client, coming through his camera, and then via the digital artists who enhance and often embellish the work with appropriate design influences.

The Master Photographers Association named Paul Yaffé as ‘The 20th Century Great’. In their article they comment, ‘Through his leadership and example, Yaffé inspires the production of great and artistic images of people. His standing in the UK and the rest of Europe is sky high. Yaffé is the standard by which other photographers are measured.

Since 1967, Paul Yaffé has spent most of his working life based in the UK, but travelling throughout Europe and many part of the world, on portrait assignments and guest lectures. Such lectures have been at the request of famous manufacturers, such as Kodak, Hasselblad, Nikon and Mutiblitz Plus, requests from many International photographic associations, worldwide.

He has also served on many adjudicating panels, judging the work of professional photographers. This experience culminated in him becoming the overall Chairman of Admissions and Qualifications Board of the British Institute of Professional Photography.

After running Europe’s largest independent portrait photography business for many years… he’s now moved permanently to Southern Spain, where back in 1999 he opened a branch of Yaffé Fusion Art. It’s here, on the Costa del Sol, where he concentrates his working life, enjoying being creative with an International clientele, and working in a beautiful climate.

“I love the light down here” says Paul… “The relaxed atmosphere puts everyone at ease. And as one of my International clients, from a very ‘cold’ country once said to me… ‘When I open my curtains in the morning… I realise I am living in paradise’”

His work hinges on the philosophy of photographing people in a way, which illustrates their individuality. People pictured informally, or formally…people enjoying life … with family… dogs… horses… cars… boats… In fact with anything which represents the way in which they live now, and how they’d like to remember this time in the future.

“My aim, say’s Paul, is to create convincing images of loved ones, that pull at your heart strings and touch your soul”…
“It’s a privileged responsibility for me to spend time with people, and to capture something which will help them remember in the future, the things they love about their family today”