Keith Spitalnick Forex Expert

Our Marbella People Interview today is with:Keith Spitalnick

Keith Spitalnick Forex Expert

Keith is a foreign exchange expert with Currencies Direct, one of the leading currencies firms in Europe. Keith recognises that Spain has many opportunities for the expat but learning Spanish is a must.

How long have you lived in Spain and how long is your business established?
Keith Spitalnick: I moved to Spain myself in 2004, however Currencies Direct opened its first Spanish office back in 1999 in Torrevieja. We now have four offices in Spain.

Why did you choose Marbella?
Keith Spitalnick: I spent a lot of time in Spain as a young boy and managed to pick up the language – its easy when you’re young, you’re a sponge that just absorbs information. I always knew that London wasn’t a place where I wanted to settle and raise a family.

Tell us your greatest business or personal accomplishment?
Keith Spitalnick: Well my greatest personal achievement is going to put into perspective in the next few weeks with the birth of our first child. Yikes!

Why would you recommend the Costa del Sol for business and Lifestyle?
Keith Spitalnick: Costa del Sol translates as ‘sunny coast’ – surely reason enough lifestyle-wise.

Business-wise there are some great opportunities to be successful however you need to try to look at the community as a whole including the Spanish; after all we are living in Spain!

It may not be as hard as you think to get some business from the Spanish community if you have competitive products or services and with a little translation work with your marketing and sales materials.

The problem often is the level of Spanish language spoken within the ex-pat community is quite poor and in general most non-Spanish businesses don’t really understand how to successfully sell to the Spanish community, so generally don’t bother.

If you could change one thing about Spain, what would it be?
Keith Spitalnick: Spanish banks – they seem to want to charge for almost everything they do. One of the first impressions you get when you come to Spain is that your bank takes a lot of money off you simply for receiving your funds, and that’s very hard to understand because we’re used to free banking in the U.K. We can help you eliminate those costs.

Describe yourself in 3 words.
Keith Spitalnick: Honest, outspoken and erm…..bald!

What is your favourite Restaurant in Marbella?
Keith Spitalnick: It’s got to be Terra Sana – great, healthy food and I love what the Terra Sana Life Team do locally for the environment.

What is the last film you saw at the Cinema or DVD?
Keith Spitalnick: The last fim I saw on DVD was Gran Torino with Clint Eastwood which I really enjoyed. Looking forward to seeing The Imaginarium of Doctor Parnassus when it hits the cinema here.

What advice would you give to someone moving to Spain?
Keith Spitalnick: Preparation! Failing to plan is planning to fail and this has never been truer than when buying an overseas property.

Many neglect seemingly obvious issues like what they can actually afford. Before you even start taking viewing trips, put together a realistic price bracket and make sure you and your agent stick to it – falling in love with a place that you simply can’t afford won’t help the process.

Also, make sure that you work in the effect that currency exchange fluctuations can have on your budget and consider using a foreign exchange specialist to protect you against movements in the rate.

Once the hard work is done, all there is to do is sit back, crack open a bottle of fine wine (which you should be able to comfortably afford if you have planned well enough!) and enjoy your new home.

Name one other business you would recommend on the Costa Del Sol and why?
Keith Spitalnick: That’s easy – Mercury Internet. They’ve been established thirteen years and Jason, the owner, is one of the most honest people I know. If he can’t help you, he’ll tell you straight and point you in the right direction.


You can contact Keith Spitalnick by email:
Keith Spitalnick

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